Midwest Collects and Consignment, based in Indianapolis, has been rapidly growing in the sports card market while beginning to expand into TCG products like One Piece and Pokémon. Early on, they ran into a major obstacle.

They could not list fast enough.

Despite strong inventory and demand, their workflow, especially photography and listing, slowed them down. They relied on manual setups with multiple ring lights and struggled with inaccurate matching software. As they put it, they were “very lucky to list 100 cards in a day.”

The Heystack Difference

After discovering Heystack through a video featuring dcsports87, Midwest implemented the Heystack One alongside Heystack’s software and saw immediate results.

Their imaging process went from time consuming to effortless. Automatic cropping and rotation combined with a controlled lighting environment eliminated constant adjustments.

Heystack “significantly improved photograph taking,” making the process fast, consistent, and scalable.


From Bottleneck to Competitive Advantage

Heystack did more than improve imaging. It transformed how Midwest approaches listing.

“We were trying some other companies’ AI matching software, and it was just a nightmare. A lot of times, they didn’t know the new releases. And with our consignment customers, they want to rip and list their cards the same day, and Heystack has all the different variations, which is huge.”

With accurate matching, a massive catalog, and flexible listing tools, Midwest now lists hundreds of cards efficiently on a daily basis. This is critical for their consignment business, where speed to market drives results.

They now see Heystack as a “competitive advantage” because it allows them to achieve the necessary volume of listings efficiently.

Time that was once spent listing cards is now focused on fulfilling orders.

Real Growth, Real Impact

Since adopting Heystack, Midwest has grown from a two person team to adding three more staff members to keep up with demand.

What once limited their growth is now their biggest strength.

As they put it, Heystack is “a nearly perfect solution that simplifies the process from start to finish.”

Midwest Collects had the inventory and ambition.

Now, with Heystack, they have the ability to scale their business to new heights.


If you want to learn more about how Heystack can help your card business, reach out to us today at hello@heystack.tech.